A recent study shows that 45% of American’s now consider TV streaming their primary way to watch TV.

Everyone knows that cord cutting is popular and growing, but when you include broadcast TV and 45% steaming statistic we are now living in a time where more than 50% of American’s no longer consider their cable box the main entertainment device in their homes.

Expect this number to rapidly change in favor of streaming when Apple, Disney, and VUDU all launch their original streaming content push over the next few months.